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A Mobile application:

Content creators and consumers sign-up and create their Dare profiles.

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Users enter competition zones that are set by category and location (e.g., music, sports, etc.). In each zone, competitions between 2 creators are being presented to users and each contest is time-bounded. Every contest is between two contestants but each video can simultaneously face multiple competitors by holding multiple 1-on-1 competitions.

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Users vote by using virtual currency - 'Virtue'. Buying the coins is the same as buying virtual coins in mobile games by using Apple's and Google's in-app purchase mechanisms.

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When voting, the amount of coins that each creator accumulated at that time is displayed. If the creator with whom the vote was made wins, the user will receive additional virtual coins and a higher rating as a judge. In addition, the creator will increase its relative share of revenue from user coins purchases.

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Early sketches:

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