Leadership – in 2002, at the age of 18, I joined the Israeli navy where I became an officer and served as a battleship commander for over 6 years. These years have had a great impact on my life and inspired me to trust my inner voice, to dare to take action when needed, and most importantly, taught me the true meaning of teamwork and responsibility. Wherever I turn to, I let love lead me and not fear, I work with people on eye level and strive for the truth.
Business – in 2009, after completing my military service, I started a bachelor's degree in Business Administration & Accounting at IDC University in Herzliya, Israel. Later on, I was certified as a CPA and worked at PWC for over 4 years, after which I left the field of accountancy and started my entrepreneurial journey. Since then and during the past 5 years I have acquired an intensive knowledge in economics and IT in order to build digital products that will enable the 'Wild Spark' connection between creators, consumers and advertisers.
Creativity – ever since I can remember myself, my life has always been surrounded by music. From a very young age, when I used to run back home after school to listen to Freddie Mercury, and later on to my teens when I bought my first guitar and started to play until this day when I also sing, write and compose. I believe that music is what leads me to my imagination and allows me to create original ideas. In order to create digital products, I became a product designer over the past 5 years and I've initiated, designed and created 3 products: Dare, i2i and Firefly.
* While this website is being presented from my personal perspective, I must point out that my brother, Yuval; who's been my eye-level partner for the past 3 years, has a vital part in creating the vision, characterization and development of our projects.
None of this would have been possible without him. Thank you Yuval!