The exisiting way to advertise online:

‍‍‍‍‍Consumers are engaging with content through centralized platforms that collect information about them. Advertisers are paying these platforms in order to target and reach consumers.

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The Problem - it is too hard to reach the right people and:

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Solution - Firefly is a monetized content messenger where:

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Users use it as a Messenger + eWallet:

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They consume and distribute content, but also track the traction they bring and fully own their data. The Firefly algorithm allows to target other users (based on their privacy settings) and to broadcast content directly to their inbox by paying them for their attention. Advertisers pay consumers for viewing their content and the eWallet allows to performe micro-payments transactions (even fractions of cents) without any friction. Instead of paying centralized platforms in order to reach people, advertisers pay recipients directly.

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Advertisers use it as another marketing channel:

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They pay consumers instead of platforms and create an economic connection. The advertisers (Individuals and Businesses) are being distributed by consumers who act as natural marketers, build their reputation and own their data. This form of marketing creates decentralization in the media market, leading to the transmission of more reliable, high-quality content and creates ability to publish content in a very simple and non-intrusive way.

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The Opportunity

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The Business Model

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Technology

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‍Demo

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